🎨Aza Gems as Gamified Digital Rewards

Gamification, as explained, is an age-long concept and strategy used to achieve many positive results in many areas of life, including but not limited to education, marketing, customer engagement, work, crowdsourcing and technology design. It is defined as a strategy that integrates entertaining and immersive gaming elements into non-game contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, such as badges, leaderboards, points and rewards, to encourage active participation and make tasks fun and enjoyable. Elements of gamification include points and badges, leaderboards, rewards and incentives, role-playing, avatars, and teammates.

Aza Gems as Gamified Digital Rewards

Azaland is a community-first platform advocating for and teaching financial literacy. In order to encourage and sustain active participation, the gamified reward system has been a valuable concept which has not only enhanced user active participation and engagement, it has encouraged quality content submission, adding great value to the knowledge base. Aza Gems are the reward system on Azaland - and active members earn, mine or accrue these special gems from the moment they register as a member, to every comment/contribution or answer they submit for others’ questions; and also they earn encouraging amount of gems as they refer new members to the community and also through quality copywriting.

The rewards incentive has shown to making learning, active participation, contribution, helping others and advocacy fun on Azaland. However, the gems thus being accrued must have real-life value for certain sustainability. Hence the following:

1. Premium Membership Class: The Aza-Verified status

Azaland has both free and premium membership classes, with each class having different levels of privileges. The Free status has limited priviledges but this does not limit the learning and information access as far as financial knowledge and articles are concerned. However, the Earn class (subscription based) has enhanced abilities and privileges that include being able to redeem their gems into real value, and also ability to earn more gems from certain special activities like Verified Referral. The Elite (subscription based) class is the top premium with advanced privileges but not to earn.

2. The Aza-Verified Badges

Like many communities and social networks such as X (formerly Twitter), the verified badge is an adored status. On Azaland, this status can be achieved through the Aza Gems concept. This encourages loyalty and active participation.

3. Auto-Groups and Levels

Based on the length of membership and sometimes rate of participation and perceived reputation, members are placed in certain groups and classes automatically to encourage loyalty.

These gamification concepts have had profound positive impact on retention, active participation and advocacy on Azaland. We hope to keep enhancing the dynamics to ensure a self-sustainable system.